If you want to know the secret to creating effective marketing for your social networks, you have to read this article and put these tips into action.
The number of companies that use digital marketing through social networks to gain more traffic on the web and, consequently buy facebook comments, more users, reputation and potential clients is growing.
The results have shown that the creation of content on social networks is not about taste, fashion or mere interest in technologies. It is an investment through which companies grow thanks to direct contact with users.
Social networks allow companies to promote their content. But it’s not just about creating a profile and starting to place ads. The idea is to establish yourself, dominate the niche, increase competitiveness and raise reputation. It is a field in which all sectors can enter, from commerce to health companies, from food sales to betting houses, to name just a few examples.
How to create effective marketing for social networks? 5 keys
1.- Set objectives
As the main step to carry out effective marketing, we must establish what we want to achieve. We have to develop clear goals driven by the needs of our brand.
Our purpose with digital marketing can have several objectives: increase brand awareness, drive traffic to our website, boost sales, establish brand reputation , establish customer loyalty and open a new means of communication with our customers.
2.- Prepare publications for each social network
The main social networks currently are Instagram and Tik Tok due to growth; Facebook, Twitter and YouTube by consolidation. We can use these media to grow a business or organization by being useful to users.
However, there are many companies that make the mistake of creating only ads and distilling what they can from sales. It’s valid but it’s a very myopic approach to marketing and communication.
You have to create useful, informative, entertaining, inspirational content and run different types of publications, with different formats, considering that each network has different aesthetics and algorithms.
3.- Know the audience we want to reach
One of the most effective keys to digital marketing is knowing exactly who we want to approach. To achieve this, it is recommended to investigate not only demographic factors, which could be a bit obsolete, but also the tastes, habits and digital preferences, as well as the interests of our potential clients.
To achieve this, surveys and interactive publications are very effective. However, the essential thing is to develop buyer personas.
4.- Create an action plan
Before starting a marketing campaign through social networks, we need to create an action plan. This involves organizing our strategy, what types of publications we will make, what our design will be, how many times a week we will publish content and on what days; and how we will use each social network accordingly considering that each one has different algorithms.
The main social networks have their own advertising platform and in their own way, each one is very effective.
5.- Update and study the results
Networks move quickly and this is how our marketing plan should be. We must update it frequently and study how effective our strategy has been among the public that has the buyer profile for our products.
If you want to succeed in the world of marketing through social networks, you must be attentive to each trend that arises and adapt your offer to it, thus you will be able to more effectively constantly show your clients that you are the best to meet their needs.
The metrics should not be isolated, but rather be taken into account and put the numbers in context to know if your strategy is meeting the objectives you set or if you should change your plan.
Digital marketing is here to stay and social networks are the main tools to reach the audience we want. It’s just a matter of applying the best keys.